Time To Play Ball · Dreamies

The brief said imagine if Nike made a cat-food ad… And so it came to pass. Time To Play Ball, a playful spot for agency Adam & Eve and Dreamies, combined top tier feline athletes with their human equivalents, shot with all the swagger and slow-motion intensity of a big-budget sports commercial.

The film builds in dramatic style, showcasing a muscle-bound cast to Revolution by Eliphant, every flexed sinew and bead of sweat played dead straight. Then comes the unexpected twist. As the track breaks, the cats come out to play ball, proving that nobody commits quite like a cat chasing a treat.